Specialist Vs Generalist…

"take a simple idea and take it serious — Charlie Munger"

The Sukiyabashi Jiro is a sushi restaurant owned by chef Jiro Ono.

Tucked away in the basement of a Tokyo subway station. Yes, you heard right.. a subway station.

Jiro only serves sushi. No appetisers. No desserts. Just sushi.

And ponder this…

How good would you be if you chipped away at one thing for seven decades?

Well, that’s Jiro's story. 70% of his life married to his craft: sushi.

A ruthless commitment to singularity of focus. Three Michelin stars followed.

And get this...

Reservation at Sukiyabashi is the length of time it would take you to polish off a Tesco meal deal, and yet, you’ll leave £400 poorer.

And you must pencil in your reservations a month in advance. No rocking up willy nilly, you'll be shunned.

Insane, I know. But how..?

How does a restaurant in the basement of a subway station burn a £400 hole in your pocket?

Well...

It's about snatching a simple idea and becoming its parent.

Now reread the headline...

Who'd you rather be..?